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Why You Should Have a Google My Business Page
More and more people today rely on the internet to find and obtain information about services, products, and businesses. With smart devices easily accessible at any given moment, what we need to know is literally at our fingertips. Not only that, but since almost all of these devices are GPS enabled, the results are location relevant, meaning we are shown business listings that are nearby.
What is Google My Business?
Google My Business is a feature offered by Google that allows businesses or service providers to list themselves on Google and Google Maps. Google is not only the most popular search engine popular search engine, but is also the number one most visited website in both Australia and the world over.
Having a Google listing for your business allows anyone to find or discover it.
If you have a brick-and-mortar location, its address will show up on Google Maps and Street View, allowing potential costumers to easily and conveniently navigate to you. Even if you don’t have a physical location, customers in your area can still find your business online since a geographical service area can be specified.
Apart from a location or area, Google My Business can also display:
The name of your business
A brief description, or “About Us”
A list of services you provide
Reviews and star ratings from customers
A link to your website
Your contact details
A walkthrough when appropriate—e.g., for restaurants or hotels
What Are the Benefits of Having a Google My Business Page?
As mentioned previously, Google My Business is offered entirely free of charge. These days, most businesses have some form of representation on Google My Business, whether with only a name and address, or along with great photos and valuable information that attracts customers.
"Turning down the opportunity to have a Google business listing is the equivalent of giving the competition a free edge; in order to attract customers, they must find you first!"
If done correctly and optimized to perfection, your listing will be the first—or among the first—to show up when customers google your products and services or search for products and services that are related to your niche. Not only that, but your business listing will likely appear on their screens abovewebsite results. This translates into an increase in your business’s exposure, and thus in more enquiries, sales, and revenue.
When your listing has been established for some time, customers will begin to leave feedback and star ratings. As long as you provide excellent service, the positive reviews on your Google listing will distinguish your business from others and give you credibility.
A Chance Too Good to Pass Up
Marketing and branding trends are changing. Not having a strong online presence means being invisible to a growing number of people who depend on the internet to find solutions, products, and information.
"A Google My Business page is a chance to be listed on a search engine that processes more than 40,000 queries every single second."
Like any other facet of marketing and brand image, having a professional and great-looking listing may determine whether or not a customer chooses your business over someone else’s. At Zing Studio, we know how important it is to have a strong online presence, and we would be happy to look at your requirements and help you set up a unique and compelling business listing on Google.